1 October 2014. Dollar Shave Club's video amassed nearly 5m views within three months of its upload in March 2012, it now stands at an extraordinary 16m. In its first 48 hours, around 12,000 people signed up for the service, by the summer 2013 that number rose to 330,000.

ECONSULTANCY

https://econsultancy.com/blog/65405-dollar-shave-club-s-content-marketing-strategy-since-that-video#i.hwcbxz18zf2811

 

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