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6 October 2015. Over the last 20 years, sales of full-calorie soda in the United States have plummeted by more than 25 percent. Soda consumption, which rocketed from the 1960s through 1990s, is now experiencing a serious and sustained decline.

THE NEW YORK TIMES

http://www.nytimes.com/2015/10/04/upshot/soda-industry-struggles

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